Client
Salient VR
Year

2017-2019

Skills
  • Art Direction
  • Graphic Design
  • Social Media
Deliverables
  • Advertisement
  • Photography
  • Strategy

“Warren Buffet famously called bitcoin ‘rat poison. ‘ He may well be right,” said Miller in his letter. “Bitcoin could be rat poison, and the rat could be cash.”

Bill Miller was one of the earliest and most notable mainstream investors to take Bitcoin seriously — and was vocal about it. He started investing in Bitcoin personally around 2014 when it was still considered a fringe asset, and by 2017 (median average $4,000/BTC), his hedge fund Miller Value Partners had around 30% of its assets in Bitcoin-related investments. That’s a huge bet for a traditional fund manager.

I helped Miller Value Partners create their brand from the logo up after he split from Legg Mason where he famously beat the S&P 15 years running. At the core was finding a visual language to support Bill’s contrarian yet radical brand voice that focused on value investing. I designed the editorial illustrations for his shareholder and public letters, market infographics, a website and social presence as well as collateral and other advertising materials.

Project Outcome

Easy Transition

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Amazing Results

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“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Alan AdamsCEO, Essential Company